AIA New Zealand Expands Marketing Team with Two Appointments

AIA NEW ZEALAND EXPANDS MARKETING TEAM WITH TWO APPOINTMENTS


As part of a strategy to develop and promote its brand, and in response to recent substantial business growth, insurer AIA New Zealand has expanded its marketing team with two new appointments. Debbie Egerton has been appointed to the role of Brand Manager, and Jo-zanne Owen to the position of Marketing Executive.

Debbie Egerton joins AIA from a role as Senior Product Manager for Heinz Watties, and previously worked with other major global brands including Beam Global and Fujifilm. In her new position she will collaborate with others in the AIA New Zealand team to grow the insurer’s brand in New Zealand. “With her background in FMCG Debbie brings a fresh perspective to the marketing team at AIA,” says Darrin Franks, AIA’s Head of Distribution and Marketing. “She has a passion for brand and consumer insights, and this will be the focus of this position.”

Jo-zanne Owen has a Bachelor of Communication from Massey University, and is a Massey University Dean’s List recipient and Massey Scholar, Darrin says, “Having worked with AIA New Zealand in the past, Jo-zanne has a great understanding of the insurance industry and fits very well with our team. She has a particular interest in new communication and marketing tools, and will integrate her technical skills into this role.”

The latest appointments follow several new appointments in the first quarter of 2011, including the establishment of the new role of General Manager Retail Distribution, in response to substantial business growth over the past six months.