Rochdale Cider & Box Rochdale Cider & Box CREDIT: Supply
Rochdale Cider Bottle Rochdale Cider Bottle CREDIT: Supply

Big awards for the little player

Wednesday 13 July 2011, 7:18AM
By The PR Shop


Small Kiwi company wins international design award Supply, a New Zealand based design studio, was last week presented with an  elite Dieline Award for its work on the packaging of Nelson-made Rochdale

The Dieline Awards, a highly prestigious worldwide package design  competition, are devoted exclusively to the art of brand packaging.  

Every year, over 900 entries from top companies around the world compete for this coveted award. With entrants from top dogs such as Heineken and Miller, itʼs safe to say that the Dielines make for fierce competition.

The only company in the Southern Hemisphere to receive a Dieline Award in 2011, Supplyʼs Managing Director, Craig McColl, is (unsurprisingly) thrilled.

“Our ultimate goal is not to win awards; itʼs to achieve the best effects for our clients,” says McColl.

“The standards at the Dielines are extremely high – we were up against big corporate giants from all over the world! Receiving this award demonstrates that we have produced some amazing results for our client – thatʼs what really makes us proud.”

Supply received a third place accolade for its design of the packaging for Rochdale Cider – a family-owned Kiwi brand that dates back to the 1940s.

Produced by the McCashin family in a local orchard and brewery in Nelson, the Rochdale packaging needed to represent this history and tradition, while looking fresh and new within the growing cider market.

With this brief in mind, Supply produced a ʻretro cheekʼ look that captures a classic ʻbrown paperʼ heritage feel, with a cheeky modern twist.

The result is a range of nostalgic, feel-good bottles and boxes that feature antiqued paper and a red apple fruit stamp – reminiscent of those that many of us may have created as kids. Unfortunately, the top team at Supply was too busy marking other Kiwi brands with their special touch of magic, and couldnʼt make it to the Dieline Awards in Chicago last week.

However, little doubt remains that we will be hearing big things about this little company in the very near future.

For more on Supply, visit, or check out their work for the Dieline Awards at