Marketing to mobile phone, NZ company set to be a showcase in Japan
Tuesday 2 October 2007, 1:20PM
By GC&M
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New Zealand premium wine & cuisine in-market facilitator ‘Gallerie’ will use the latest generation mobile phone marketing in Japan to advertising and support sales and been identified as a business showcase for the possibilities for foreign companies exporting to Asia.
Forget about receiving SMS or texting to enter competitions for branding purposes, the next generation mobile marketing systems is already spreading globally from Japan and links individual products in the ‘Gallerie’ catalogue to each registered consumer in Japan which is in the tens of thousands and can offer the ‘up-sell’ which will include new products, NZ travel & tourism.
When shopping for a NZ product, the phones GPS will give directions to the nearest retailer. Retailers can also broadcast product specials or incentives which registered mobile phone in the area receive as an e-voucher
The system integrates the phones hardware and software to scan a 2D barcode imbedded into the text or image of a magazine advertisement or news article instantly displaying a hyperlink to a product support website viewable on the phone screen
This highly sophisticated technology allows an equally sophisticated consumer to quickly find a stockist or organise home delivery using their mobile phone, consumers also receive credits from the phone company for using the system or referring friends
‘Gallerie’ will host an E-shopping mall of NZ products customised for the 90 million mobile phones in Japan currently doing 77 million m-commerce transactions a day. Gallerie organises warehouse, distribution and payment for exporters which minimizes the need for retail and maximizes profit
‘Gallerie’ is also developing a pilot for a cluster of Australian learning institutions targeting Japan and turns a simple print advertisement on public transport into an interactive multimedia website.
Using a mobile phone to take a photo of the ad, commuters instantly receive a 30 second English lesson to their mobile phone, the lessons update every hour. Students can go on to opt-in to receive the free regular lesson by phone, ask questions and submit to forums or download academic courses available along with visa, travel & accommodation information in Australia.
For further information e-mail info@gallerie.net.au