Moon Festival shines light on China business opportunities

Friday 9 September 2011, 7:15PM

Last night’s celebration of one of the most significant events on the Chinese calendar carried an important message for the future success of New Zealand business. More than 200 business owners turned up to mark the annual Chinese Moon Festival at BNZ Highbrook Partners centre where they were challenged to upskill, aim high and grasp the myriad opportunities on offer, as well as eat a moon cake or two.

BNZ managing partner Highbrook, Phil Roach says, “With trade between New Zealand and China targeted to reach $20 billion by 2015, we are poised to take New Zealand businesses up to the world.

“This target is an exciting challenge which will require a huge shift of focus for Kiwi business owners – we have to build on our strengths in innovation and technology and really expand our knowledge base while accessing the capital to really boost our offshore potential.”

NZTE International Market Manager – China, Jane Liu spoke at the event last night and urged local business owners to make the most of the trade opportunities with China and to learn all they can about the Chinese business culture and business environment.

“New Zealand’s export trade with China over the last two years has grown faster than with any other major nation over the same period in New Zealand’s trading history.
There is no doubt that the trade potential between New Zealand and China is phenomenal, despite the differences on size and scale, both countries have so much to offer and complement each other's economic growth.”