Reactive Launches Web sites for New Zealand's Hansells Alfa One

Reactive, an award-winning digital agency, has partnered with Hansells Food Group, a leading New Zealand based manufacturer and exporter, to produce a unique website for Alfa One, the top selling brand of Rice Bran Oil in New Zealand.

Rice Bran Oil is considered to be the world’s healthiest edible oil. Sales of “Alfa One” Rice Bran Oil
have dramatically increased over the past few years as consumers discover its qualities as premium
cooking oil with added health benefits.

“Alfa One is the number one selling rice bran oil brand in New Zealand and is also enjoying
tremendous success in Australia, Canada and the UK” said Susan Harvey, Senior Brand Manager for
Hansells Food Group. “We wanted our new website to make Alfa One Rice Bran Oil engaging for
our customers – and at the same time personalise the online experience based on their geographic
location. As a global digital agency with expertise in multi-region website development, Reactive is
the ideal partner for Hansells.”

“Reactive embraces innovation in our client’s work to deliver successful results and the highest
level of client satisfaction” said Richard Ram, General Manager of Reactive Auckland. “We provided
Hansells with an effective solution where all the Web sites could be managed on a single dashboard
and give Hansells the freedom to integrate the website into any other local campaign they are
running”. The new Web site is already proving to be a success with site traffic up by 51%.

Localised Web sites for Alfa One are now available for New Zealand, UK and Australia with
international sites with local language content being released soon.