Export collaboration adds value to NZ business

Wednesday 26 October 2011, 8:48PM
By Sealord Group Ltd

The Ministry of Economic Development’s new Food and Beverage Information Project will help exporters collaborate and add value to their products.

According to Graham Stuart, CEO of Sealord, one of New Zealand’s largest seafood exporters, the project will help reduce barriers for exporters and ensure competition is focused where it should be – on the overseas market.

“New Zealand exporters should be helping one another take on the world and win. The Food and Beverage Information Project provides a valuable platform for this kind of collaboration by sharing insights into market opportunities,” says Stuart.

Sealord, like many local export companies, is focused on adding value to products to ensure maximum returns.

“Insights and business intelligence from the project will help bring New Zealand businesses closer to overseas markets and opportunities.

“Sealord has a valuable and finite resource and our focus is on growing our business by adding value and responding to customer needs, rather than chasing higher volumes of commodities,” says Stuart.

Reports released today as part of the Food and Beverage Information Project are at www.foodandbeverage.govt.nz


About Sealord Group Ltd

Sealord’s global net spans seven continents and we deliver $500 million worth of seafood to people in more than 60 countries each year. We employ 1,100 people throughout New Zealand and more than 400 people around the world.

Established in 1961, Sealord is half owned by the Maori people of New Zealand, through Aotearoa Fisheries Ltd and half owned by leading Japanese fishing company Nissui.

The people of Sealord consider ourselves guardians of our seas and marine life. We are a proactive supporter of New Zealand’s world-class quota management system that ensures Kiwis and people around the world can enjoy NZ fish today knowing it is a sustainable asset that is being protected for future generations.