Priceless inspiration for Kiwi exporters

Tuesday 21 February 2012, 2:04PM
By Export New Zealand

Any NZ business currently exporting, looking to grow its export markets or enter new markets, can’t afford to miss the unique insights on offer from the Indian, Australasian and European market experts at this year’s Go Global conference.

Organised by ExportNZ, Go Global will bring together exporters from around the country and around the world at the Sky City Convention Centre in downtown Auckland on 22 March.

The conference aims to answer some of the big questions exporters grapple with – such as how to research a market, how to promote their goods or services there, and how to use intellectual property and research and development to best effect.

ExportNZ executive director Catherine Beard says there are always new technologies and new tips to help deal with these challenges.

“With the line-up of international speakers, including NZ Trade and Enterprise’s chief executive Peter Chrisp and the agency’s Beachhead Advisors who are highly successful business people in markets around the world, anyone attending is going to get some priceless insights.

“Go Global presents a rare opportunity to have all these experts together at one time, at one event. Be there or miss out on what could be the key ingredient your business needs to succeed in that highly lucrative overseas market you’ve been trying to crack!”

As well as the in-market Beachhead Advisory Board experts from North America and India, tips for success will also be shared from Kiwi exporters making good around the world:
• Simon McDonald, CEO of Triodent, winner of Exporter of the Year at the BNZ Partners ExportNZ Bay of Plenty Export Awards
• Michael Stedman, CEO of Natural History New Zealand; and
• Neil Cowie, CEO of Pumpkin Patch, winner of the NZTE International Business Awards supreme award in 2010.

As well as learning from the presenters’ experiences, Ms Beard says Go Global is worth attending for the networking opportunity.

“If you are an exporter or thinking about taking your business to the world, this is the place to be and these are the people to meet.”