Jennifer Hawkins to stay Lovable

Lingerie giant Bendon announced today it has signed a new deal with former Miss Universe, Jennifer Hawkins to continue as the face of the newest addition to its brand portfolio, Lovable.

After a successful ongoing partnership since 2006, Hawkins, voted one of the world’s most beautiful women, has signed a new multi-year contract with Bendon to continue as the face of Lovable. The contract includes working as Lovable’s brand ambassador, promoting Lovable product lines and being the face of future brand campaigns.

Bendon’s CEO Justin Davis-Rice says Jennifer represents everything that the Lovable brand stands for; she’s down-to-earth, beautiful and ambitious with a fun, cheeky sense of humour.

“We see Jennifer as a healthy, athletic and genuine role model for the Lovable audience and we’re extremely pleased she’s agreed to continue to be part of our team,” says Mr Davis-Rice.

Hawkins herself says “Lovable is a fun, stylish and easy-going brand which I have grown very fond of. We have developed a fantastic partnership over the years and I’m genuinely excited about my ongoing involvement with Lovable.”

Lovable is sold across New Zealand in Farmers Department stores, Bendon lingerie stores (from July) and independent Department and lingerie stores.  In Australia, Lovable is sold in Myer and David Jones, Bendon lingerie stores as well as speciality lingerie stores.

Lovelovable.co.nz

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For more information contact:
 
Jacqui Ansin                                             Jade Hart
09 360 4466                                             09 360 4466
021 503 335                                             021 346 667
jacqui.ansin@lilyandlouis.com            jade.hart@lilyandlouis.com