New Zealand landscapes a star in Hobbit movie trailer

Tourism New Zealand’s Chief Executive Kevin Bowler says he is highly impressed by the depiction of New Zealand as “home of Middle-earth” in the latest trailer for The Hobbit: An Unexpected Journey, released today.

“The way New Zealand scenery and landscapes feature is fantastic.

“This latest trailer vividly demonstrates that Tourism New Zealand is on the right track with our approach to leverage the interest in New Zealand that these films will create.

“Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign centres on the reality that New Zealand is the home of Middle-earth: that many of the landscapes people see on screen are real places just waiting to be explored by travellers. Not only can you reach them, but you can have some amazing adventures and experiences within our movie-like landscapes."

“More than half a million people have already viewed Tourism New Zealand’s campaign advertisement on-line which is a fantastic start as we build up our Middle-earth marketing activities ahead of the release of the first film, he concludes.”