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Tourism New Zealand
Business // Tourism // New Zealand
Member since: 20 April 2008
Profile views: 12338

Website www.tourismnewzealand.com


Tourism New Zealand is an international marketing agency responsible for marketing destination New Zealand offshore. Tourism is now the world's largest industry, with more than 650 million people travelling globally on holiday each year and increasing by 3 percent annually. In this growth environment comes increased competition for New Zealand as a visitor destination. Tourism New Zealand's focus has evolved since its creation in 1901. More than 100 years ago tourism in New Zealand was just beginning, access was difficult, infrastructure was limited and marketing was in its early days. Today, the tourism industry has developed to a level of sophistication where Tourism New Zealand confidently markets New Zealand offshore, safe in the knowledge that when visitors arrive the New Zealand tourism experience will rival any world-class destination. 




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Wednesday, 19 June 2013
3:33PM
Auckland to welcome Global Ocean Race Auckland, New Zealand's 'City of Sails', has been confirmed as the halfway stopover port for the gruelling, round-the-world Global Ocean Race in 2014. 510 views

Thursday, 16 May 2013
1:35PM
More than 250 Aussie agents to experience New Zealand 189 views

Friday, 1 March 2013
2:09PM
New Qualmark accommodation categories On 1 March, 2013 three new Qualmark quality categories became available for accommodation providers, designed to make it easier for customers to get specific and relevant information on quality. 162 views

Monday, 11 February 2013
4:48PM
Suicide prevention conference win kicks off CAP for 2013 210 views

Friday, 8 February 2013
1:51PM
Bella Vista first to achieve Qualmark Enviro Award across entire network Qualmark has this week named Bella Vista as the first accommodation network to achieve an Enviro Award across its entire group. 170 views

Tuesday, 5 February 2013
4:11PM
i-SITE launches 'Expert Local Knowledge' campaign 161 views

Friday, 1 February 2013
3:43PM
Year-end arrivals show underlying strength of market 134 views

Wednesday, 30 January 2013
7:06PM
New Zealand's profile as a tourism destination boosted further with affluent Chinese New Zealand has been named the 'World's Best Luxury Destination' for affluent Chinese travellers, by the Shanghai Travelers' Club in its 2013 Luxury Travel Awards. 183 views

Tuesday, 22 January 2013
5:32PM
Introducing the revised 100% Pure New Zealand Specialist Programme 398 views

Thursday, 10 January 2013
1:35PM
TNZ targets higher value visitors from China tourism market 133 views

Wednesday, 9 January 2013
5:56PM
i-SITE 2013-2016 Strategy In late December 2012, i-SITE New Zealand published its Strategy 2013-2016. 168 views

Monday, 7 January 2013
8:04PM
Continuous improvements yield results for industry 113 views

Friday, 21 December 2012
2:48PM
November international visitor arrivals steady as high-season kicks-off Figures released by Statistics New Zealand today have confirmed that international visitor arrivals to New Zealand were up by 0.8 per cent for the month of November. 453 views

Wednesday, 19 December 2012
3:00PM
TNZ Priorities 2013-2016 As part of Tourism New Zealand's development of the 2013-2016 three-year marketing strategy Chief Executive Kevin Bowler has been travelling across New Zealand holding a series of stakeholder sessions in December. 142 views

Tuesday, 18 December 2012
3:25PM
Stories Beat Stuff campaign wraps with final video released 209 views

3:01PM
Massive Month for Media Website: Middle-earth content highly sought after Tourism New Zealand's international media website recorded its biggest ever month of visits in November with 72,000 visitors seeking news stories about tourism in New Zealand. 191 views

2:42PM
Qualmark committed to delivering quality assurance to the New Zealand tourism industry Qualmark New Zealand today announced that while remaining 100% focused on quality assurance, it will not be taking on additional responsibilities as a provider of safety audits for the adventure tourism industry. 141 views

Thursday, 13 December 2012
3:11PM
100% Middle-earth campaign wins world's best travel award Tourism New Zealand's 100% Middle-earth, 100% Pure New Zealand campaign has taken out the award for 'World's Leading Destination Marketing Campaign' in the World Travel Awards 2012 Grand Final. 748 views

Wednesday, 12 December 2012
3:46PM
New Zealand tourism and China Southern Airlines agree to new initiatives for growth Asia's largest airline, China Southern Airlines, has agreed to and signed a Memorandum of Understanding (MOU) with Tourism New Zealand and Auckland Airport that sets out initiatives and a commitment to increase international tourism and trade potential for both countries. 616 views

Tuesday, 4 December 2012
3:25PM
Qualmark confirms new quality assurance categories for accommodation providers On Friday 30 November, Qualmark announced changes to its accommodation categories with the introduction of three new categories to replace the current Guest & Hosted category. 202 views

Monday, 3 December 2012
3:43PM
New Zealand takes out Condé Nast Traveller Readers' Travel Award 300 views

Wednesday, 28 November 2012
7:34PM
New Zealand becomes 100% Middle-earth with a special summer forecast "Calan vain, Ennor! Sí abgen edregol an i Laer ovol." On the day of the global premiere of The Hobbit: An Unexpected Journey, New Zealand has transformed into Middle-earth with a special long-range forecast in Elvish. 625 views

Tuesday, 27 November 2012
5:07PM
Fantasy of 100% Middle-earth welcomes travellers A 23 metre lenticular display blending the fantasy of Middle-earth with the reality of New Zealand, will greet visitors as they arrive at Auckland International Airport for the next three months. 116 views

Friday, 23 November 2012
2:43PM
Auckland transport infrastructure centre stage with two international conferences National transport officials are well positioned to be amongst global industry experts with two international transport conferences to be held in Auckland over the next two years. 142 views

Thursday, 22 November 2012
3:10PM
Latest arrival figures show impact of RWC arrivals and continued market mix changes International visitor arrivals for October 2012 reflected the impact of the Rugby World Cup 2011, with total arrivals down 14.7 per cent in the month of October. 95 views

3:04PM
Mt Tongariro - update 22 November, 10am: There was a brief eruption from Mt Tongariro in the central North Island at approximately 1:30pm yesterday, Wednesday 21 November, New Zealand time. 87 views

Wednesday, 21 November 2012
4:07PM
Mt Tongariro - update 1 21 November 3pm: There was a brief eruption from Mt Tongariro in the central North Island at approximately 1:30pm on Wednesday 21 November, New Zealand time. 122 views

2:12PM
Micro-blogging Queen Yao Chen the face of campaign shoot Newly-wed Tourism New Zealand brand ambassador Yao Chen, dubbed China's micro blogging queen, begins work on her latest 100% Pure New Zealand campaign shoot across the country this week. 170 views

Tuesday, 20 November 2012
3:34PM
NZ ranked 2nd in Adventure Tourism Development Index The fourth annual Adventure Travel Development Index (ATDI) has ranked New Zealand the second most sustainable market in Adventure Tourism. 209 views

3:10PM
Bella Vista first to achieve Qualmark Enviro Award across entire network Qualmark has this week named Bella Vista as the first accommodation network to achieve an Enviro Award across its entire group. 148 views



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