Wool gets its mojo back

Federated Farmers is convinced wool is on the cusp of a renaissance, that will kick off Monday in the presence of HRH The Prince of Wales.

“Since the Shear Brilliance event takes place at the Cloud in Auckland, you can say our industry has a silver lining,” says Jeanette Maxwell, Federated Farmers Meat & Fibre chairperson.

“It is significant that the Federated Farmers Meat & Fibre Council has resolved to publically support the Campaign for Wool, of which, HRH The Prince of Wales is Patron.

“Natural fibres, like wool, are the most sustainable things we can put into our homes and businesses, or on ourselves for that matter.  The global wool industry has been on the back foot and as farmers, we realise the need for us to get on the front foot.

“That is why President Bruce Wills and I are attending the Shear Brilliance event because wool is brilliant.

“To prove we are putting words into action, Federated Farmers Meat & Fibre Council further resolved to encourage members and indeed, all farmers, to get involved in the Wools of New Zealand discussions now taking place.

“We are publicising meetings and will provide forums for discussion because the status quo has failed us farmers.  That means it is incumbent on farmers to grab the comb and get stuck in,” Mrs Maxwell concluded.

The Shear Brilliance takes place Monday, 12 November at the Cloud in Auckland.
It will see a spectacular display of wool innovation, showcasing the properties of wool to over 200 invited guests including a large contingent of architects and major business influencers to spread the message about wool. We are honoured its Patron, HRH The Prince of Wales is attending along with a significant international media contingent.