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Domino's introduces gluten free pizzas

Monday 10 May 2010, 11:22AM
By Domino's Pizza
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Love pizza, but can’t stomach gluten? Now you can have your favourite pizza and enjoy it too, with Domino’s introducing gluten free pizza bases and offering more than 13 gluten free pizza varieties to its menu today.

Domino’s General Manager Ryan Bohm said the introduction of gluten free pizzas bases was a direct response from customer’s who love pizza but are gluten intolerant.

“Over the past 12 months Domino’s has been serious about listening to what our customers want, and the introduction of gluten free pizza base is the next step in creating a menu for everyone to enjoy,” said Bohm.

“We already have a vast majority of ingredients which are gluten free, but until now customers who are intolerant to wheat gluten weren’t able to create a pizza they could enjoy. Now with the gluten free pizza based, we have 16 pizza varieties which when paired with the new gluten free base are suitable for Coeliacs.

“After months of development and testing we have found a gluten free base which tastes great. The Thin’n’Crispy style base means gluten free customers can now enjoy take away pizza and with more than 13 regular menu pizzas made with gluten free ingredients plus the option to design their own, they have the freedom and control of enjoying pizza without the worry.”

Domino’s gluten free pizza bases can be chosen as an alternative base option for your favourite pizza or to avoid the gluten you can choose from the following pizzas – Chilli Prawn, Garlic Prawn, Spinach and Feta, Toni Pepperoni, The Godfather, Margarita, Simply Cheese, Vengorama, Veg Trio, Chicken and Feta, Chicken Italiano, Chicken Manaco or Creamy Chicken and Cherry Tomato.

Bohm said the gluten free pizza bases was just one of the steps forward Domino’s has made over the past year to be more relevant to customers.

“2009 was a big year for us in terms of improving our business for our existing customers but also for consumers. We have upgraded many of our ingredients including new beef, bacon and breast meat chicken as well as introducing new ingredients to our menu,” said Bohm.

“We have also committed to reducing the salt content of our proteins, bakery and dairy ingredients by 25% over the next three years as well as reducing the saturated fat content of their proteins and dairy ingredients by 15%.”

Domino’s new gluten free pizza bases are available at all stores across New Zealand and when ordering online for an additional $2.90.

ENDS

About Domino’s Pizza

Domino’s Pizza Enterprises Ltd and its franchisees have 516 stores across Australia and New Zealand, employing more than 14,000 part-time and full-time staff and making more than 60 million pizzas each year.