FOOD
Choose your dairy spread like your milk – it's easy!

Choose your dairy spread like your milk – it's easy!

Credit: Anchor

Beat Communications

12 April 2011, 5:52PM

Beat Communications

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Anchor’s new Dairy Blend range makes it easy for consumers to choose the spread that’s right for them. Not only do they have the goodness of New Zealand dairy and spread straight from the fridge, but they are packaged in the same way as Anchor milk: Blue, Lite and Trim.

Made for people who love the taste of butter but need it to be quick and easy to spread, Anchor’s new Dairy Blend range is full of the natural goodness of dairy because they are made with real New Zealand dairy.

“Busy mums have been telling us they want a spreadable product that tastes like butter, so we’re really excited to launch Anchor Dairy Blends,” said Melissa Myocevich, Brand Manager, Anchor Dairy. “Anchor’s Dairy Blend range tastes like butter because the dairy comes from a cow, yet it spreads straight from the fridge.”

Anchor Dairy Blends are made for all the family. Made with New Zealand dairy, they also come in lower fat options which still have that great natural butter taste everyone enjoys. There is Lite in the familiar pale blue packaging that has 25% less fat than margarine, while Trim in the green packaging has 50% less fat than margarine.

With the trend today towards both more natural and more convenient foods, Anchor has responded to the call from people to give them a dairy spread with the usability of margarine.

The new Dairy Blend range includes Anchor Blue, Lite and Trim all in 500gram, and Blue and Lite in 250 gram packs.

So for all those mums who are buttering machines in the morning, there is a now a spreadable option which really does taste like butter: Anchor Dairy Blends – easy to spread, hard to resist.

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