Advertising
3:16PM
Simple but effective brand links Alps 2 Ocean with National Cycleway
Aoraki/Mount Cook — The new Alps 2 Ocean Cycle Trail from Aoraki Mount Cook to the Oamaru coastline has developed a bold and easily recognisable brand to fulfil two objectives: first, to make it super easy for cyclists and walkers to find their way and second, to establish a brand and identity around the distinctive communities that surround the trail.
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