Pure Journeys is a New Zealand travel company that offers unique self-drive holidays in NZ, customised to individual tastes and schedules. Its service offerings include car hire, accommodation, activities and attractions, extensive personal itinerary and local customer assistance.
Pure Journeys had developed a bespoke, real time online booking widget that allowed visitors to plan, customise and book their ideal self drive NZ holiday online. Initially, FIRST was tasked with increasing targeted visitors to the site cost effectively and increasing awareness of the brand online. They needed a digital strategy that would effectively improve the entire site's experience and conversion funnel.
Early results showed visitors were engaging on the site and the real time booking widget, but failing to deliver actual bookings. FIRST undertook an extensive data gathering and Research piece to investigate the reason behind this.
Find out in the case study the strategy and methodology that FIRST devised and implemented that helped Pure Journeys maximise conversions and achieve:
- 59.2% increase in email leads
- 110% increase in bookings
- 220% increase in enquiries