[Industry Report] Men's Fashion Online Retail - Online Conversions
Tuesday 27 October 2015, 3:14PM
By FIRST.
547 views
What is CRO?
Conversion Rate Optimisation (CRO) is the process of improving your website’s ability to sell for a given marketing budget and can increase the return on investment from your online marketing activities (not just search). It’s about finding your website’s weak pages, determining the reasons why visitors are dropping out at that point and optimising the pages based on best practices and customer insights.
But where do you start?
Your website’s homepage and category pages are the gateways of your eCommerce business. Optimising them for the best online user experience is important in moving your customers along the buyer’s journey and assisting online purchases.
What you’ll learn from this industry report:
- The core elements of the homepage and category pages based on best practices and customer insights
- Understand how seven (7) Men’s Fashion Online Retailers are using conversion elements on their homepages and category pages
- Find out how each site is ranking against its competitors in terms of the presence of core conversion elements with FIRST’s Conversion Experience Scoring (CXS) bespoke analysis methodology
- Find out which conversion elements are the strongest and weakest among the evaluated Men’s Fashion Online Retail website homepages and category pages
Online Retailers included in this industry report are:
- Barkers
- Boohoo.com
- Country Road
- Ezibuy
- Farmers
- Hallenstein Brothers
- The Iconic