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TOYS ONLINE RETAIL INDUSTRY REPORT – CRO 2015 TOYS ONLINE RETAIL INDUSTRY REPORT – CRO 2015 CREDIT: FIRST.

Prepare Your Toys Ecommerce Site For More Online Conversions This Season

Wednesday 2 December 2015, 9:05AM
By FIRST.
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According to Google's article on holiday shopping trends in 2015, 78% of holiday shoppers used the internet to research gifts last year and 40% of holiday shopping occurred online. Interestingly, rather than wait for a single sale day, most people started shopping before Halloween.

This means that a lot of eyes are going to be on your website in the coming weeks. To help you make smart marketing decisions in preparing your website for higher-than-normal traffic, FIRST created the Toys Online Retail Industry Report, the fifth in the series of industry reports. 

Some key findings from the report include:

  • Currently, Farmers takes the lead in having the online conversion elements in its homepage. It is followed byToyco and Toyworld. In the category page, Mighty Ape holds the first place with Toyco and The Warehouse following in the second and third places, respectively. Toyco was consistently in the second position in the CXS rankings for both the homepage and category page.
  • Most sites have the elements under the Navigation group present but lack the elements under the Customer Service group for the homepages and the Features group for the category pages.
  • Majority of the analysed toys online retail sites have CXS scores below 70%. There is significant opportunity for these retailers to improve their CXS or online conversions by having the core elements present to effectively convert visitors into paying customers.

 

Download the industry report to get the critical conversion elements that should be on your homepage and category page. See examples of toy brands using these elements.