Getting new email contacts is exciting. That list of new names you’ve grown has a lot of promise in it, that is, if you make the right moves. New contacts can turn into loyal subscribers or frequent customers down the road. To make that a reality, you want to send a variety of emails to start building a relationship.
The first few emails you send to new subscribers are essential. They are a way for the two of you to test the waters and see if there’s a connection.
To get you on the right track, here are four emails every email marketer should be sending to their new contacts to help maximize the chances for a long-term relationship – outline these on your sign up page so your newest subscribers know what to expect:
The first email you should send is a welcome email. This friendly message serves as the first impression component in your new relationship. The email should welcome the new subscriber, reinforce the decision to sign up, and possibly offer a discount or a deal that’s just for new members.