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Gender Equal NZ wins Research Association award for New Zealand's first Gender Attitudes Survey

Friday 17 August 2018, 10:15PM

By RedPR

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The award
The award Credit: RedPR

Gender Equal NZ, led by the National Council of Women, has today won a Research Association award in the Infotools Community Advancement Category for New Zealand’s first Gender Attitudes Survey, carried out with Research New Zealand. 

“We carried out this survey with Research New Zealand in late 2017 to get a snapshot of where we’re at in New Zealand on gender” says National Council of Women Chief Executive and Gender Equal NZ spokesperson Gill Greer. 

Since releasing the report in April 2018, the full results have been downloaded from www.genderequal.nz more than 5,500 times – showing New Zealanders are very interested in these issues. 

Research New Zealand was established over 25 years ago. It is privately-owned New Zealand business, and is currently the largest and most well-established marketing and social research company in Wellington.

This is the first research of its kind in New Zealand and is critical to tackling the causes of gender inequality. “The Gender Attitudes Survey tested attitudes around gender roles – in the household, at school, at work and in the community” says Gill. 

 “The good news is most New Zealanders recognise gender equality is a fundamental right for all of us. But we are seeing a pocket of New Zealanders that hold old-fashioned views about gender stereotypes and roles” says Gill, “these views hold all New Zealanders back from achieving true gender equality.”

The results show there are some strong ideas about what girls and women can do and be, and even more about what boys and men “should” be like – and what makes a “real man”. 

·         1 in 5 New Zealanders do not believe it’s ok for boys to play with dolls

·         31% of men think that a man who doesn’t fight back when he’s pushed around will lose respect as a man 

·         19% of New Zealanders think it is more important for men to be seen in a position of power in NZ society

“We’ve created a Good Guys animated film and infographic which New Zealanders can use, and share, as a starting point to question these ideas which hurt us all” says Gill.  

 “These strong ideas about being a man put sexual prowess, being strong and making money above empathy, being kind and vulnerability. But these are important skills for Good Guys and people of all genders” says Gill. “These attitudes also reinforce the idea that men are superior to women, and that women are naturally passive and submissive.” 

“We developed the survey by looking at other similar surveys in New Zealand and elsewhere” says Gill, “and the questions reflect areas of interest to researchers studying gender all over the world.” 

The survey is nationally representative in terms of age, ethnicity, gender and region, and to ensure that the results from the survey were nationally representative, quotas were regularly checked during the course of the survey and adjustments made as necessary. By the survey closing date, a total of 1,251 valid responses were achieved, including 640 men.

The results are subject to a maximum margin of error of plus or minus 2.8 percent, so this means we could be 95 percent sure of getting the same result (plus or minus 2.8 percent) had we interviewed everyone in the population. 

Organisations have the unique opportunity to run the survey within their organisation, allowing them to measure their organisation’s views on gender against the rest of the country. 

More information about this, the full Gender Attitudes Survey report, as well as the Good Guys animated film and infographic can be viewed at www.genderequal.nz

ENDSMore information about Good Guys 

 

Gender Equal NZ wants Good Guys to help us make equality, reality for all New Zealanders.

The Good Guys animated film and infographic can be viewed and downloaded at www.genderequal.nz

Gender Equal NZ has been working with a group of 30 Masculinity Advisors from a range of backgrounds to produce the Good Guys infographic, animated film and the above key messages. These Advisors are men and masculine people from many backgrounds, ages, sexualities, ethnicities with different experiences of working with men/being masculine.   

Of the 30 Masculinity Advisors, 8 have contributed extra time to become our Good Guys Spokespeople. 

 

More information about the Gender Attitudes Survey 

Gender Equal NZ, led by the National Council of Women, ran a Gender Attitudes Survey with Research New Zealand in 2017. 

Research New Zealand was established over 25 years ago. It is privately-owned New Zealand business, and is currently the largest and most well-established marketing and social research company in Wellington.

The survey is nationally representative in terms of age, ethnicity, gender and region.  To ensure that the results from the survey were nationally representative, quotas were regularly checked during the course of the survey and adjustments made as necessary. 

By the survey closing date, a total of 1,251 valid responses were achieved, including 640 men.

The results are subject to a maximum margin of error of plus or minus 2.8 percent, so this means we could be 95 percent sure of getting the same result (plus or minus 2.8 percent) had we interviewed everyone in the population. 

We developed the survey by looking at other similar surveys in New Zealand and elsewhere.  The questions reflect areas of interest to researchers studying gender all over the world.

 

More information about Gender Equal NZ 

Gender Equal NZ is led by the National Council of Women of New Zealand (NCWNZ). NCWNZ was founded in 1896 by Kate Sheppard, and prominent leaders of NZ’s suffrage movement. 

People can join the Gender Equal NZ movement at www.genderequal.nz

 



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