Carrington & Walker: Beef + Lamb New Zealand's new iron maidens

Beef + Lamb New Zealand Inc. (BLNZ) has today announced Olympic gold medallist, Lisa Carrington and silver medallist, Sarah Walker as the new faces of its marketing campaigns.

The two will become a key part of upcoming television advertising, following in the footsteps of Sarah Ulmer, Georgina Earl (née Evers Swindell) and Caroline Meyer (née Evers Swindell).

Speculation about whether Carrington is joining the Iron Maidens has been rife since her Olympic success and BLNZ CEO, Rod Slater, says she is a perfect fit for the brand.

“For us this is a commercial decision, we’ve been looking long and hard at our marketing initiatives.

“To be honest, it wasn’t until we saw the hype being created around Lisa and Sarah since they’ve been home that we decided they were absolutely the way we had to go.

“In the end, it was a no-brainer. These girls have it all and New Zealanders have really taken them into their hearts,” says Slater.

BLNZ says there is still one more announcement to come, they’ve filled the ‘BEEF’ t-shirt and the ‘LAMB’ t-shirt but the ‘+’ which was always worn by Sarah Ulmer is yet to be confirmed.

“We’ve got someone in mind, a young woman who is achieving incredible results, but we’re still putting it all together. So, watch this space,” says Slater.

BLNZ also continues to support Sarah Ulmer, Georgina Earl and Caroline Meyer.