Kupa Hokianga

Gift idea's in Japan? - cheese instead of flowers

As food innovation in NZ receives well deserved funding, a New Zealand company based in Japan has combined a form of hand-made slow food with high-speed mobile technology to appeal to a new market.

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NZ exports - Asleep at the wheel

If New Zealand food exporters are to increase market share in Japan, they not only need to view the road ahead but also the ability to see around corners.

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Mobile phone content portability fronts up for marathon challenge

When 1,500 Japanese runners and supporters charter planes and land at the Gold Coast airport for the 2008 Gold Coast marathon in June, many of the runners’ will travel with a mobile phone loaded with kiwi ingenuity

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Restaurants in Japan urged to declare ‘menu ingredients’ country of origin

Supermarket signage in Japan indicating the price of the food item is in some instances been overshadowed with information explaining the food is actually safe to consume.

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NZ food exporters need to understand the mood in Japan

New Zealand food exports to Japan can be tainted by China's current food manufacturing woes.

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Kiwi customises 'smart barcode' for NZ exporters to Japan

New Zealand and Australian exporters are taking the initiative and preparing to meet the needs of the rapidly changing consumer landscape in Japan by supplying the discerning Japanese consumer with critical product information—direct to their mobile phone.

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