Touchpoint Group
7 posts | 2 images
The term ‘Real Time Marketing’ has been hijacked by brands using social media to associate themselves with big events such as the Super Bowl, or the Oscars – often with limited success.
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How many loyalty cards do you have in your wallet? And how many have you used in the last four weeks? We thought so.
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If there’s one thing Digital Marketers love, it’s numbers.
973 views
It was recently reported that 60% of global marketers have put Marketing Automation at the top of their priority list for 2014 - and it seems this is for a good reason.
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The digital marketing industry has evolved quickly over 2013.
1,418 views
AUCKLAND — Occupying the digital middle ground between major brands, marketing departments and agencies in Australasia puts us in a position to spot trends - the most concerning being an obsession with the marketing ‘campaign’.
427 views