Thursday, 26 June 2014
Real Time Marketing or Real Time Advertising?
The term ‘Real Time Marketing’ has been hijacked by brands using social media to associate themselves with big events such as the Super Bowl, or the Oscars – often with limited success.
Wednesday, 11 June 2014
Life After Loyalty Cards
How many loyalty cards do you have in your wallet? And how many have you used in the last four weeks? We thought so.
Thursday, 17 April 2014
Why you can't improve customer experience with customer service.
Thursday, 27 February 2014
One third of NZers open email on a mobile device
If there’s one thing Digital Marketers love, it’s numbers.
Friday, 14 February 2014
How to get Social Media and Your Marketing Database Working Together
It was recently reported that 60% of global marketers have put Marketing Automation at the top of their priority list for 2014 - and it seems this is for a good reason.
Thursday, 16 January 2014
6 Things Digital Marketers Must Do in 2014
The digital marketing industry has evolved quickly over 2013.
Tuesday, 10 December 2013
When You Can't See The Marketing For The Campaigns
Occupying the digital middle ground between major brands, marketing departments and agencies in Australasia puts us in a position to spot trends - the most concerning being an obsession with the marketing ‘campaign’.