www.touchpoint.co.nz
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News (7)

1:06PM
Real Time Marketing or Real Time Advertising? The term ‘Real Time Marketing’ has been hijacked by brands using social media to associate themselves with big events such as the Super Bowl, or the Oscars – often with limited success. 503 views

12:21PM
Life After Loyalty Cards How many loyalty cards do you have in your wallet? And how many have you used in the last four weeks? We thought so. 443 views

2:20PM
Why you can't improve customer experience with customer service. 400 views

10:20AM
One third of NZers open email on a mobile device If there’s one thing Digital Marketers love, it’s numbers. 417 views

11:57AM
How to get Social Media and Your Marketing Database Working Together It was recently reported that 60% of global marketers have put Marketing Automation at the top of their priority list for 2014 - and it seems this is for a good reason. 333 views

12:19PM
6 Things Digital Marketers Must Do in 2014 The digital marketing industry has evolved quickly over 2013. 982 views

11:08AM
When You Can't See The Marketing For The Campaigns Occupying the digital middle ground between major brands, marketing departments and agencies in Australasia puts us in a position to spot trends  - the most concerning  being an obsession with the marketing ‘campaign’. 163 views