News (7)
Thursday, 26 June 2014
1:06PM
Real Time Marketing or Real Time Advertising?
The term ‘Real Time Marketing’ has been hijacked by brands using social media to associate themselves with big events such as the Super Bowl, or the Oscars – often with limited success.
593 views
Wednesday, 11 June 2014
12:21PM
Life After Loyalty Cards
How many loyalty cards do you have in your wallet? And how many have you used in the last four weeks? We thought so.
534 views
Thursday, 17 April 2014
2:20PM
Why you can't improve customer experience with customer service.
498 views
Thursday, 27 February 2014
10:20AM
One third of NZers open email on a mobile device
If there’s one thing Digital Marketers love, it’s numbers.
553 views
Friday, 14 February 2014
11:57AM
How to get Social Media and Your Marketing Database Working Together
It was recently reported that 60% of global marketers have put Marketing Automation at the top of their priority list for 2014 - and it seems this is for a good reason.
408 views
Thursday, 16 January 2014
12:19PM
6 Things Digital Marketers Must Do in 2014
The digital marketing industry has evolved quickly over 2013.
1047 views
Tuesday, 10 December 2013
11:08AM
When You Can't See The Marketing For The Campaigns
Occupying the digital middle ground between major brands, marketing departments and agencies in Australasia puts us in a position to spot trends - the most concerning being an obsession with the marketing ‘campaign’.
219 views