Touchpoint Group
7 posts | 2 images
The term ‘Real Time Marketing’ has been hijacked by brands using social media to associate themselves with big events such as the Super Bowl, or the Oscars – often with limited success.
927 views
How many loyalty cards do you have in your wallet? And how many have you used in the last four weeks? We thought so.
918 views
If there’s one thing Digital Marketers love, it’s numbers.
1,064 views
It was recently reported that 60% of global marketers have put Marketing Automation at the top of their priority list for 2014 - and it seems this is for a good reason.
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The digital marketing industry has evolved quickly over 2013.
1,513 views
AUCKLAND — Occupying the digital middle ground between major brands, marketing departments and agencies in Australasia puts us in a position to spot trends - the most concerning being an obsession with the marketing ‘campaign’.
504 views