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Touchpoint Group

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New Zealand

Member since: 4 December 2013
Profile views: 2778

www.touchpoint.co.nz






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News (7)


Thursday, 26 June 2014
Technology 1:06PM
Real Time Marketing or Real Time Advertising?

The term ‘Real Time Marketing’ has been hijacked by brands using social media to associate themselves with big events such as the Super Bowl, or the Oscars – often with limited success.

657 views

Wednesday, 11 June 2014
Technology 12:21PM
Life After Loyalty Cards

How many loyalty cards do you have in your wallet? And how many have you used in the last four weeks? We thought so.

606 views

Thursday, 17 April 2014
Technology 2:20PM
Why you can't improve customer experience with customer service.

598 views

Thursday, 27 February 2014
Technology 10:20AM
One third of NZers open email on a mobile device

If there’s one thing Digital Marketers love, it’s numbers.

653 views

Friday, 14 February 2014
Technology 11:57AM
How to get Social Media and Your Marketing Database Working Together

It was recently reported that 60% of global marketers have put Marketing Automation at the top of their priority list for 2014 - and it seems this is for a good reason.

480 views

Thursday, 16 January 2014
Internet 12:19PM
6 Things Digital Marketers Must Do in 2014

The digital marketing industry has evolved quickly over 2013.

1117 views

Tuesday, 10 December 2013
Business 11:08AM
When You Can't See The Marketing For The Campaigns

AUCKLAND — Occupying the digital middle ground between major brands, marketing departments and agencies in Australasia puts us in a position to spot trends  - the most concerning  being an obsession with the marketing ‘campaign’.

270 views



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