Touchpoint Group

www.touchpoint.co.nz

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News (7)

Real Time Marketing or Real Time Advertising?

The term ‘Real Time Marketing’ has been hijacked by brands using social media to associate themselves with big events such as the Super Bowl, or the Oscars – often with limited success.

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Life After Loyalty Cards

How many loyalty cards do you have in your wallet? And how many have you used in the last four weeks? We thought so.

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Why you can't improve customer experience with customer service.

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One third of NZers open email on a mobile device

If there’s one thing Digital Marketers love, it’s numbers.

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How to get Social Media and Your Marketing Database Working Together

It was recently reported that 60% of global marketers have put Marketing Automation at the top of their priority list for 2014 - and it seems this is for a good reason.

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6 Things Digital Marketers Must Do in 2014

The digital marketing industry has evolved quickly over 2013.

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When You Can't See The Marketing For The Campaigns

AUCKLAND — Occupying the digital middle ground between major brands, marketing departments and agencies in Australasia puts us in a position to spot trends  - the most concerning  being an obsession with the marketing ‘campaign’.

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